The all-new 2016 Kia Optima is a symbol of the Kia brand's maturation through continuous refinement and obsessive attention to detail. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA's top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.
After selling almost a million of the industry's benchmark sedan since the current generation launched in 2011, Toyota stripped down the all-new Camry to its chassis and rebuilt it from the ground up, raising the bar yet again in the ultra-competitive mid-size sedan segment. Toyota designers and engineers re-imagined nearly every exterior surface of the car.
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